A favorite one bears the image of Rosie the Riveter.
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They named their patrol The Riveters, after Rosie the Riveter.
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The Riveter previously raised $4.75 million from venture firm Madrona. Solo.
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A riveter in the Urals freezes to death on a scaffolding.
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The Riveter has 2,000 members throughout its locations in Seattle, Bellevue, Wash.
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So it's riveters as in Rosie the Riveter, and they interview women.
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She even made a Rosie the Riveter-inspired poster for the organization.
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It's a great moment to bring back that Rosie the Riveter message.
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Also Rosie the Riveter bandana and Ann Richards inaugural scarf on purse.
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"Shannon, Rosie the Riveter has nothing on you," commented a woman from Vermont.
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"#WeAreWithHer," she captioned two pics of herself and Kendall in Rosie the Riveter getups.
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That's why we're putting Rosie the Riveter on your radar for Halloween this year.
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With $15M, The Riveter plans to open 100 new female-focused co-working spaces
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Imel used that money to design more figurines, including a Rosie the Riveter statuette.
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I entered a small-business competition when I was thinking about launching The Riveter.
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If the name Rosie Revere reminds you of Rosie the Riveter, it's no accident.
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So Rosalind Walter cannot alone claim the crown of being the real Rosie the Riveter.
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The NRA on Thursday tweeted a photo of Rosie the Riveter with the hashtag #ClenchedFistofTruth.
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The woman believed to be the "real" Rosie the Riveter was named Naomi Parker Fraley.
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Another example: the co-working and community space The Riveter, founded by former lawyer Amy Nelson.
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This image in one of the rooms evoked Rosie the Riveter — and we were big fans.
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She's a Rosie the Riveter–style factory worker, only in the '70s...packaging bright green soda.
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The result was The Riveter, an online and quarterly print magazine featuring narrative journalism by women.
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If Rosie the Riveter were a worker today, she'd be wearing scrubs instead of denim coveralls.
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Be prepared to see Rosie The Riveter boiler suits like protagonists Molly and Amy's everywhere this summer.
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My tour started at the Rosie the Riveter WWII Home Front National Historical Park in Richmond, Calif.
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THEY DON'T LIKE BEING BUMBLE BEES AND ROSIE THE FUCKIN' RIVETER JUST LET THEM BE DOGS YO!
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Unsung for seven decades, the real Rosie the Riveter was a California waitress named Naomi Parker Fraley.
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Another, wearing a Rosie the Riveter outfit, began to dance to the music of a marching band.
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In the East Bay, you can ride to the Rosie the Riveter/WWII Home Front National Historical Park.
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From Rosie the Riveter to Beyoncé, these feminist Halloween costumes prove that girls do, indeed, run the world.
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She stands alongside Rosie the Riveter as an icon of female empowerment, and of women getting things done.
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But there is a definite parallel between this image of Ruthie and the iconic Rosie the Riveter illustration.
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Founder and CEO Amy Nelson left her career as a corporate lawyer to found The Riveter in 2017.
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She dressed as Rosie the Riveter for Halloween and I knew this election meant the world to her.
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Amy Nelson is the founder and CEO of The Riveter, a national membership network focused on women in work.
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Naomi Parker Fraley, the inspiration for the iconic female World War II factory worker Rosie the Riveter, has died.
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Though the company's name may call to mind the iconic Rosie the Riveter, Olson said that wasn't her intent.
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There is Rosie the Riveter; after we see an image of a football player, two dancers take a knee.
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Fraley in 2016, The World-Herald asked her how it felt to be known publicly as Rosie the Riveter.
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Over 60 years later, Fraley attended a convention for women who, like Rosie the Riveter, worked during the war.
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When it was over, Allred collapsed into a chair, still holding her Rosie the Riveter " Elect Hillary Clinton " sign.
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The Riveter, another female-focused co-working startup, has allowed men in from the very beginning for that very reason.
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The Rosie the Riveter campaign's brilliance lay in seeking to fill necessary jobs to build national strength and eventual prosperity.
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When the NPS was researching the formation of the Rosie the Riveter Park, Soskin was a consultant on the project.
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At The Riveter, there is also a rule that says internal company meetings can only be scheduled between 10 a.m.
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The Riveter has tripled its revenue since last fall, but Nelson declined to share whether the company is profitable yet.
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She works for a subscription clothing start-up called Armoire out of a women's co-working space called the Riveter.
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It quickly became a feminist symbol, and the name Rosie the Riveter was applied retrospectively to the woman it portrayed.
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DeGrange will become the director for member development at the Riveter, a women's online co-working space based in Seattle.
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The kind Marilyn Monroe built: it's in the pictures of her as a child bride, a Rosie-the-Riveter type.
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The Riveter, a company that runs coworking spaces for women, raised $15 million in Series A financing, led by Alpha Edison.
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"I want The Riveter to be the place people think of when they think of women and work," Nelson told TechCrunch.
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"The spreadsheet is how I concretize how I intend to get there," she told CNBC Make It at The Riveter Summit.
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There has been some controversy about the "real" Rosie the Riveter, with many people believing it was a different woman until recently.
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If the government ever decides to update those Rosie the Riveter posters, this shot of Emma might not be a bad option.
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Some notable investments from Fund 1 include Chief, The Riveter, Choosy, CourtBuddy and MixLab, which today raised an $8.5 million seed round.
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Rosie had been everything from a riveter to a welder to a machinist to an electrician to a carpenter to a mechanic.
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"I still feel pain," the 45-year-old politician told a crowd at The Riveter Summit earlier this month regarding her loss.
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One notable painting in the tunnel, a giant mural of the famous American icon Rosie the Riveter, pays tribute to Iraqi women.
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He took on silly battles, such as the removal of a federally funded mural depicting Rosie the Riveter, which he called anti-business.
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During her time as a venture partner at Madrona, Cochran led the firm's investment in the female-forward co-working startup The Riveter.
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This was a practice flight, so the only passenger was a test dummy named Rosie the Rocketeer, in honor of Rosie the Riveter.
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In the 28500s, factories dominated the U.S. economy, and Rosie the Riveter came to embody working women's fight for equality and economic empowerment.
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When she could only find a co-working space that was male-centric, she decided in 2017 to open her own — The Riveter.
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Realistically, it's nigh on impossible to display instant prowess in a field you've been historically disbarred from, unless you're Rosie the fucking Riveter.
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"I don't think the future is female, I think the future is fluid," The Riveter founder and CEO Amy Nelson told TechCrunch last month.
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For the first time, women and minorities were able to get good factory jobs; Rosie the Riveter changed our sense of what was possible.
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"Styling [Jenner] as Rosie the Riveter was a great way to share Rosie's story and values with younger generations," Rock the Vote told Refinery29.
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She was the inspiration for the 1943 song "Rosie the Riveter," written by Redd Evans and John Jacob Loeb and recorded by Kay Kyser.
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"I actually have spent the most time reading Robert Caro's compendium on Lyndon B. Johnson," she tells CNBC Make It at The Riveter Summit.
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The woman who inspired the famous World War II-era "Rosie the Riveter" poster has died at the age of 96, CNN reported Tuesday.
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Now, The New York Times reports the woman who inspired the "Rosie the Riveter" poster, a California waitress named Naomi Parker Fraley, has died.
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She is highly active on social media, using WiFi and friends' mobile hotspots while abroad, and likes to pose as Rosie the Riveter in photos.
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Rosie — named after Rosie the Riveter — is outfitted with a host of sensors to keep an eye on what an astronaut might experience during flight.
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Her team has invoked feminist imagery in its leadership campaign with a "#StandWithNancy" tweet featuring Pelosi's face on the iconic picture of Rosie the Riveter. Rep.
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Most visitors are surprised to learn that women's wartime roles went beyond Rosie the Riveter-style industrial work, according to Sue Wilkins, the museum's education director.
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Up-and-coming startups, including co-working space provider The Riveter, real estate business Modus and same-day delivery service Dolly, have recently attracted investment too.
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Rosie the Riveter has an Iraqi flag on her cheek; Vincent Van Gogh's "Starry Night" has the Turkish Restaurant building in place of a cypress tree.
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Ms. Soskin works at the Rosie the Riveter World War II Home Front National Historic Park in Richmond and has earned numerous accolades for her work.
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Ms. Soskin works at the Rosie the Riveter World War II Home Front National Historic Park in Richmond and has earned numerous accolades for her work.
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Pictured above: Amy Nelson The Riveter is a provider of co-working spaces and office services created to empower women-owned businesses but accepting of all businesses.
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It is hoping that reintroducing an iconic service uniform from the days of the Band of Brothers and Rosie the Riveter will help reframe its public image.
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Fraley and her sister attended a reunion of female war workers at the Rosie the Riveter/World War II Home Front National Historical Park in Richmond, Calif.
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There, said Blankenship, Fraley saw a photograph promoted as the likely inspiration behind the iconic image of Rosie the Riveter in the "We can do it" poster.
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Rosie the Riveter, a cultural icon of World War II, inspired Kryst&aposs headband and gown, the latter of which was made from denim and painted gold.
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The colony was abuzz with the war effort, as Maggie the Riveter and friends made maps and supply lists, and led the neophyte Hilltoppers through combat drills.
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While SpaceX's dummy was named Ripley after the lead in the Alien franchise, Boeing has named its mannequin Rosie, after Rosie the Riveter, according to Florida Today.
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Except for a couple of years spent as a riveter at Lockheed Aircraft during World War II, she stayed at the compound until nearly her 80th birthday.
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Co-working spaces like The Wing and The Riveter raked in funding rounds this year, as did Brex, the provider of a corporate card built specifically for startups.
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Thankfully, ROSIE THE RIVETER came to my rescue, as did SNO Caps (it's all about the food for me and my points of reference) and actress BEA Benederet.
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All Americans, rural or urban, rancher or riveter, white collar or blue, will do whatever it takes to maintain our independence and remain masters of our own destiny.
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Just two women at The Riveter have given birth and brought their babies to work since the company's launch, but Nelson says the policy is working out well.
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Members are able to network in The Riveter spaces, which are roughly 70% open floor plan, and attend events dedicated to leadership, diversity, advocacy, civic engagement and other programming.
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During the mid-'40s, troops were battling the Axis powers overseas, and Rosie the Riveter became the star of a government campaign to bring women into the munitions industry.
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And I chose specifically the mom jeans because it's so comfortable, very casual, and then I added this headband here because it makes me look like Rosie the Riveter.
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And the most advanced tier, The Resident Riveter, costs $99 per month and allows individuals access to flexible working spaces, plus all of The Riveter's sponsored events and programming.
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Kimble says Doyle recognized her likeness in the picture -- and the propaganda poster it inspired -- and her resemblance was accepted in reports as the origin of Rosie the Riveter.
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" Next to that was a fetus in a Rosie The Riveter bandana saying, "Keep your philosophy off my biology," alongside another fetus saying, "Feminism is inclusive, or it is worthless.
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From Rosie the Riveter and escaped Area 51 aliens to the Headless Horseman and Pennywise from the movie "It," there are tons of great costumes to choose from this year.
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Initially, Nelson thought The Riveter would just be a one-location business, but it now has co-working spaces in Los Angeles, Seattle, Austin, Dallas, Denver, Portland and other cities.
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An obituary on Thursday about Rosalind P. Walter, the inspiration for "Rosie the Riveter" and a prominent benefactor of PBS programming, misidentified the town in which Ms. Walter grew up.
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Beginning in New York, the exhibit will tour nine cities in partnership with women's co-working space the Riveter, including Los Angeles, Portland, Seattle, Dallas, Austin, Denver, Minneapolis and Toronto.
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Beginning in New York, the exhibit will tour nine cities in partnership with women's co-working space the Riveter, including Los Angeles, Portland, Seattle, Dallas, Austin, Denver, Minneapolis and Toronto.
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Co-working companies like WeWork, as well more targeted providers like The Assembly*, The Wing and The Riveter, offer speaker series, classes and other free member events aimed at building connections.
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In her role at the Rosie the Riveter/World War II Home Front National Historical Park in Richmond, California, Soskin is an interpretive ranger, leading visitors on tours around the park.
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Amy Wallace, a 34-year-old attorney in Minneapolis, got a Rosie the Riveter-inspired RBG sleeve last year, which had a blink-or-you'll-miss-it cameo in the new film.
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" The Riveter provides space to work and collaborate; a digital network, currently in beta, for its members to connect; and programming ranging from office hours with venture capitalists to "self-care Saturday.
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But when men returned from the war, Rosie the Riveter all but went into retirement: Women were overwhelmingly relegated back into the domestic sphere — whether that was something they wanted or not.
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In keeping with roller derby tradition, the rockabilly, Rosie-the-Riveter, riot grrrl aesthetic is in full effect throughout the Gotham organization, from the tattoos and piercings to the fishnets and tutus.
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Before the election, many of the group's posts showed women in white honoring the suffragists, their muscles flexed like Rosie the Riveter, smiling wide about the prospect of a shattered glass ceiling.
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Styling this Ralph Lauren denim number to give it a more fashion-forward feel — rather than Rosie the Riveter — may seem like a challenge, but with the right accessories it's a cinch.
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Aboard the capsule is a dummy nicknamed Rosie, after the iconic World War II figure Rosie the Riveter, which is outfitted with dozens of sensors to measure the G-forces astronauts will endure.
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It was laced through with hope and triumphalism, with a sense that the series was always about five seconds away from having star Elisabeth Moss flex her bicep in a Rosie the Riveter pose.
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The clear intent here is to induct Hillary into the pantheon of female go-getters, opening with portraits of Queen Elizabeth I, Joan of Arc and Rosie the Riveter ("And now there is ... Hillary").
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Ms. Comey, a "Rosie the Riveter of modern design" (as the Critical Shopper for The New York Times once called her) has made a career of wringing magic from unlikely elements like wooden clogs.
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The space is one of several women-focused businesses — like The Wing and The Riveter — that opened around the country in the Trump era, embracing messages of empowerment to help sell co-working memberships.
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This mission did not have anyone aboard, although it did carry a spacesuit-wearing figure mannequin, nicknamed Rosie, after Rosie the Riveter depicted in posters during World War II, in one of the seats.
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Jarvis pointed to the Rosie the Riveter World War 2 Homefront National Historical Park as an example and explained that it was founded to celebrate the women who kept American industry running during the war.
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It's also a business concern, and one with which I increasingly have to grapple with from my seat as a CEO and founder of The Riveter, a coworking and community membership network focused on women.
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In just 10 months, she raised $25,000 in an early crowdfunding campaign; found high-profile investors like journalist Roxane Gay; and connected with advisors like Jessica Eggert of the women-led coworking company The Riveter.
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After a decade of working in politics and as a litigator, she left her corporate job to launch The Riveter, a co-working and community space dedicated to bringing diversity and equity into the workplace.
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Men are welcome to become members (though The Wing now allows men to join, that wasn't always the case), and unlike WeWork, The Riveter isn't offering work spaces to whole companies, but rather to individuals.
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The "Rosie" behind that song is well known: Rosalind P. Walter, a Long Island woman who was a riveter on Corsair fighter planes and is now a philanthropist, most notably a benefactor of public television.
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According to Seton Hall University Professor James J. Kimble, Doyle's identity as Rosie the Riveter began when the photograph of the woman in the factory was first released as the most likely inspiration for Rosie.
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Rather, the spaceship is carrying some food, holiday presents, and a bandana-clad dummy named Rosie (named after Rosie the Riveter), which is simulating an astronaut sitting in one of the spaceship&aposs five seats.
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The woman who is said to be the real-life inspiration for Rosie the Riveter has passed away, and people are paying tribute by putting a modern spin on the archetypal World War II factory worker.
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And she's hired around 30 people at &Walsh to strategize branding, advertising and social media campaigns for clients from tech giants like Apple and Snapchat to small start-ups such as the Riveter and Pet Plate.
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Naomi Parker Fraley, 96, the real "Rosie the Riveter" who became a 1940s pop culture icon and a feminist touchstone; Hugh Masekela, 78, a South African trumpeter, singer and activist whose music symbolized the anti-apartheid movement.
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Liftoff is slated for 6:36 am ET. Aboard the capsule will be a dummy nicknamed Rosie, after Rosie the Riveter, which will be outfitted with dozens of sensors to measure the G-forces astronauts will endure.
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Editorial President Trump traveled to Michigan last week and promised to recreate the industrial America that existed when Willow Run was "the arsenal of democracy" and Rosie the Riveter was a celebrated symbol of its work force.
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The picture was quickly featured in newspapers and magazines nationwide before it caught the eye of artist J. Howard Miller, whose 1943 Rosie the Riveter poster bears a striking resemblance to Fraley's photo, even down to the exact bandana.
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While the pop star's ensemble nailed every modern trend, her hairstyle was pure 1940s glamour (an aesthetic she often sports as a judge on The Voice), channeling Rosie the Riveter with a red bandana tied up around the back.
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A newspaper column about her inspired a morale-boosting 1942 song that turned her into the legendary Rosie the Riveter, the archetype of the hard-working women in overalls and bandanna-wrapped hair who kept the military factories humming.
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There were flying aces like Litvyak, the women who took over the factories when all the men went off to fight, and Rosie the Riveter, but also stories that weren't, and couldn't, be told with just a Wikipedia article.
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But black and brown women already worked outside of the home — roughly 38 percent of nonwhite women in 1940 compared to 25 percent of white women — far predating the tectonic social shift represented by a white Rosie the Riveter.
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Amy Nelson is the founder of the Riveter, a women-led networking startup in Seattle that donates space to one of the most active Lean In Circles in the US and hosted Sandberg for a fireside chat in spring 2017.
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The workplace of Rosie the Riveter Working off a fundraising campaign and $2 million grant from the GM Foundation to kickstart the acquisition of the property, the museum will be the third-largest in the Detroit area when it opens.
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In a disappointing year for female-founded startups — at least those looking to raise venture capital — The Riveter not only closed its first institutional funding round, but it's today announcing a $0003 million Series A funding, bringing its total backing to $20.5 million.
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A group of local policemen had come in to watch over the crowd from the lawn, vigilantly scanning the sea of red "Make America Great Again" caps, American flag bandannas, and newly purchased cotton T-shirts portraying Trump as Rosie the Riveter.
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I'm proposing that a campaign on the scale of Rosie the Riveter—in whatever form it takes—could be the key to creating equal opportunity for women to make the money, assert influence, and gain the independence that these job opportunities offer.
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This year, the amendments range from trivial — like creating a "National Rosie the Riveter Day" — to the overreaching — like resolving the entire budget caps debate and insisting that any increase in defense spending be matched with an increase in non-defense spending.
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That data will include information collected by an anthropomorphic test dummy, nicknamed Rosie after the World War II icon Rosie the Riveter, which was strapped into Starliner and was equipped with dozens of sensors to measure the G-forces future astronauts may experience.
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You can bet that some of the out-of-state money that poured in will soon be converted into TV and web ads that marry Cuomo's outrageous statement with video clips of Rosie the Riveter, the Marines on Iwo Jima, and the moon landing, etc.
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" — Shoshana, 27 A Halloween Costume That Went So, So Right"Last Halloween, I dressed as 'Rosa the Riveter' and wound up finding [my] new signature look... [It was] a clean (or as clean as I can draw early in the morning) super-black cat-eye.
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On a recent evening, the chef Mako Okano stood behind the counter at Shabu Shabu Macoron, on the Lower East Side, looking a little like Rosie the Riveter: bandanna knotted around her head, the sleeves of her denim kimono rolled up to her elbows.
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Written by Redd Evans and John Jacob Loeb and popularized by the Four Vagabonds, the bandleader Kay Kyser and others, "Rosie the Riveter" captured a historical moment that helped sow the seeds of the women's movement of the last half of the 20th century.
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In contrast to traditional offices built to accommodate the strength, height and metabolic rate of the average American man, The Riveter spaces capitalize on bright, natural light; plant life to stimulate circulated air; gender-neutral color schemes and furniture where desks, seats and armrests are adjustable.
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Nelson, an advocate for female entrepreneurs who's spoken publicly about women's struggles in the workplace, the difficulties of launching a business in a man's world and raising venture dollars as a solo female founder, started The Riveter in 2016 after a decade-long career as a lawyer.
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The 94-year-old – a ranger at the Rosie the Riveter WWII Home Front National Historical Park – was attacked in her Richmond, California home on Monday around midnight, at which time Soskin awoke to find a man standing over her with a flashlight, she told KTVU-TV.
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The women in his works are beautiful and powerful, from a black Rosie the Riveter sporting an African head scarf in lieu of a bandanna, to a Madonna crowned with an afro as well as a halo, to a group portrait of women in boxing regalia.
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I have continued to grow into my career in the years since becoming a mother — a privilege I have because my husband and I can afford the astronomical costs of childcare in America — and am now the founder and CEO of a rapidly growing start-up, The Riveter.
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However, Fraley was not identified as the muse for Rosie because another woman, named Geraldine Hoff Doyle, who worked in a factory in Michigan, was labeled "the real-life Rosie the Riveter" since she believed she saw herself in an uncaptioned reprint of Fraley's photo in the 1980s.
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The song chronicles civilian women employed in the war industry during World War II. Walter, a Long Island native, worked as riveter on F-4U Corsair fighter planes made in Connecticut, according to a statement from New York public television station WNET, where Walter was a longtime trustee.
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It began: All the day long whether rain or shineshe's a part of the assembly lineShe's making history,working for victory —Rosie, brrrrr, the RiveterKeeps a sharp lookout for sabotageSitting up there on the fuselageThat little frail can do, more than a male can do —Rosie, brrrrr, the Riveter.
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And so it goes, through an onslaught of objects — the red cotton bandana (whose back story stretches from Martha Washington to Rosie the Riveter), the dashiki, Converse sneakers, ballet flats, stilettos, berets, turtlenecks, zoot suits, pantsuits, jump suits and track suits, sunscreen, hoop earrings, and Y-front briefs.
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As a park ranger at the Rosie the Riveter/World War II Home Front National Historical Park in Richmond, California she shares stories of working in a segregated union hall during World War II. The role that has made her a local celebrity, eventually catching the eye of the White House.
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Parker-Fraley spent decades unaware of her connection to the poster, mostly because another woman named Geraldine Hoff Doyle, who worked in a factory in Michigan, had been labeled "the real-life Rosie the Riveter" since she believed she saw herself in an un-captioned reprint of Parker-Fraley's photo in the 1980s.
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Some of Rockwell's best-known works include 'Rosie the Riveter' and his 'Four Freedoms' series, which was inspired by President Franklin D. Roosevelt during World War II. Shares of insurance provider Chubb are up more than 14 percent over the past 12 months and are up around 3 percent year-to-date.
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Then, in 2009, Parker-Fraley, now 95, and her sister Ada Wyn Parker-Loy, now 92, were at a reunion at the Rosie the Riveter/World War II Home Front National Historical Park when they noticed a photograph of Parker-Fraley proudly displayed as the likely inspiration behind the poster – then they read the caption.
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Sinosphere BEIJING — Dressed as Rosie the Riveter, the icon of American women's empowerment during World War II, Li Tingting's raised fist in a photograph posted on Facebook on Monday signaled defiance — one year after the authorities detained her and four other Chinese feminists on the eve of International Women's Day, causing an international uproar.
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Last fall, I asked an audience of women leaders in technology to help me think about how we can bring about a modern-day Rosie the Riveter campaign, akin to that used during World War II, to inspire and influence positive change for girls studying science, technology, engineering and math (STEM), and women working in technology.
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World War II gave the United States not only Rosie the Riveter, but also the woman you might call Rosie the Pinch-Hitter: As more men left for the battlefield, baseball executives in 1943 established the All-American Girls Professional Baseball League, whose players were directed to keep the sport popular until the guys came home.
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Besides proselytizing for democracy with his epic Four Freedoms series (a quartet of paintings depicting freedom of speech and worship as well as freedom from fear and want — the last of these featuring his celebrated image of a family's Thanksgiving feast), he'd regaled Post readers with covers featuring a regally posed Rosie the Riveter and a youthful soldier's homecoming.
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He terms this trend "austerity nostalgia" and has noted examples of it in London architecture, in the cookery of Jamie Oliver, in affluent men dressing like Victorian strongmen and affluent women dressing like Rosie the Riveter, in TV shows such as Downton Abbey and Call the Midwife, not to mention the music of Public Service Broadcasting and Mumford and Sons.
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The singer drives that point home several times in the music video for her latest single, a clip from the rah-rah school of feminism that casts Lopez as a '50s housewife, a put-upon Joan Holloway-esque secretary, a Rosie the Riveter figure, a rad '80s businesswoman, and an angry, Howard Beale-channeling news anchor — who urges the rest of the Lopezes to rise up against their male oppressors.
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The Willow Run plant was the workplace of Rose Will Monroe, the iconic "Rosie the Riveter" who became one of the most enduring images of World War II. Built and operated by Ford as car manufacturers paused normal business to support the war effort, the factory produced thousands of B-24s, though only four airframes from the plant remain in existence as most were torn up for scrap.
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The centerpiece will be a 5,000-seat rink that could eventually be the home of the Riveters, whose muscle-flexing logo figure honors Rosie the Riveter, a symbol of American women who worked in factories during World War II. In Figueroa's role as project engineer for Gilbane Building Company, she speaks of abatements, excavations and cantilevers with the same composure with which she fends off opponents or charges up the ice to set up a Riveters power play.
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