Marketing was on fleek, just as "on fleek" was on fleek.
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Because "eyebrows on fleek" had everybody needing their eyebrows on fleek.
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And it's no wonder: the long-term mani helps keep those Instagram pics poppin' and nails constantly on fleek (if people still said on fleek).
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Then on fleek began to separate from Lewis's Vine video, as articles on beauty websites outlined the steps to achieving eyebrows that were truly on fleek.
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No, not " on fleek" as in they are cool or good, they are literally on Fleek— an app becoming popular on campuses as an unfiltered alternative to Snapchat.
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Let us leave you with these thoughts: Eyeliner ON FLEEK.
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"Eyebrows on fleek," she said on Vine, primping and preening.
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If you can whip and nae nae you're considered on fleek
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The original "eyebrows on fleek" vine, as a prime example, was played over 20 million times in the first five months after it was posted, and legitimately introduced the phrase "on fleek" into a broader American vernacular.
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We would call the line "On Fleek," but she's the meme professional.
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Here there are neither nervous bathing suit selfies nor brows on fleek.
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You can say "on fleek" and people connect with you in an instant.
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On fleek has followed the same path that okay and bling did before it.
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"So many people have made MILLIONS off of 'On Fleek' or 'FLEEK,'" she says.
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"This psoriasis situation is not on fleek," she said in the post, according to Bravo.com.
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Kim Jong-Un's previous on fleek Korean brows were what brow dreams were made of.
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"This psoriasis situation is not on fleek," she said in the post, according to Bravo.com.
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Clinton has not always been totally hip, jiggy and on fleek with the cool kids.
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Now all you need to do is get those lunchtime cooking skills on fleek. 1.
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It was the earliest known use of the soon-to-be-ubiquitous phrase on fleek.
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But as "on fleek" infiltrated America's vocabulary in 2014, Lewis was erased from its lineage.
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Tribune's new corporate logo for its new life as "tech" company "tronc" is "on fleek" pic.twitter.
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Some of the responses, which she shared on her Blog on Fleek site, are pretty unbelievable.
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On her 17th birthday, Kirby was there looking on fleek as she blew out their candles.
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Quick — there's only a few more hours in 2016 to tell friends how "on fleek" they look.
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I can say "on fleek" and "sesh," although I don't know how long they'll be in fashion.
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"On fleek" started showing up in songs, in conversation and even in a commercial for disposable cups.
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The brow box comes with two powders, one gel as well mini tools for keeping brows on fleek.
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Now, it wouldn't be surprising to hear a phrase like "on fleek" in a Carly Rae Jepsen lyric.
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When they can't get to you so they throw stones instead but your ninja reflexes are on fleek.
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Think: duck army, eyebrows on fleek, hate blockers, what are those, Squidward hits the dab, and so on.
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Some phrases like "on fleek" and "yaaas queen" have clear origins in black culture and queer drag culture respectively.
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To the ON FLEEK haters: I look forward to your blog comments about the eventual debut of YAS QUEEN.
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And like the term "on fleek", they have seeped into popular American culture, while simultaneously side-lining their creators.
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Many companies for example profited off On Fleek creator Kayla Newman's viral phrase, but she did not receive any compensation.
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While I'm not a big selfie guy, I recognize that looking on fleek is important to a lot of people.
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Admit it, you want that throw pillow that says, "Pretty On Fleek," and that chandelier is a mid-century modern dream.
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Episode 2: Peaches On Fleek In this episode, Elisa takes a look behind the memes — at the people who create them.
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When your eyebrows are on fleek and I'm talking to my friends, I feel like I'd send them the eyebrow emoji.
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Can someone let me know, because I still say "on fleek" and I sound like a fucking dinosaur when I do.
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"The stakes are definitely raised on Fleek because everything you send is going to go on the app," Haskell also explained.
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His brows are on fleek – and they're his signatureWhen he was a kid, Gabriel-Kane saw his bushy brows as an embarrassment.
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Not to mention that you'll probably singe off your eyebrows, and we all know the importance of on-fleek eyebrows these days.
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We like to call these our holy grail buys — the single item that took our brow game from wimpy to on-fleek-y.
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Last year Doreen St. Felix wrote about Kayla Newman, the young Vine user whose coinage "on fleek" changed language but not her life.
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The birth of "on fleek" was frequently ignored as it mutated into a contextless slogan, and critiques of its cultural erasure gained traction.
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Spoiler alert: We found a brow pencil that'll keep your eyebrows on fleek during after a super-sweaty yoga session — and it's under $10.
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"She did say she was gonna get back in the gym," wrote one commenter, while another noted her new hairstyle and "on fleek" body.
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But like "on fleek" and other viral catchphrases and memes, the "what are those" meme spread without any control from its creator, Brandon Moore.
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But somewhere between Elizabeth I's apparently on-fleek eyebrows and multiple 280th-century sex workers with full-on Brazilians, the details get a little hazy.
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Post-film discussion points for argumentative families: Who's the real supervillain in this movie, Mads "Eyeshadow On Fleek" Mikkelson, or Cumberbatch as Doctor Strange himself?
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Chou "Tzuyu" Tzu-yu of the Korean pop band Twice shot an arrow in the most beautiful, effervescent, on fleek way during a sporting competition.
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" The new feature gives users the ability to "discover and dig into the stories" behind some notable trends, for example "On Fleek" and "Shmoney Dance.
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Online retailer Get on Fleek has released a new line of ugly Christmas and Hanukkah-themed rompers for men, and honestly, they look pretty snazzy.
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The creators of "Damn Daniel" made it to Ellen; few people respeck Peaches Monroee's name, even though she brought "on fleek" into our cultural lexicon.
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The phrase "on fleek" — a saucy shorthand for aesthetic excellence — was invented in 217 by a 22016-year-old Vine user named Kayla Lewis, a.k.a.
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So you're fresh off the plane back from Indonesia, you've just bought a new puffer jacket, and your charity shop-worn Air Forces are on fleek.
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Do you ever feel the pressure to explain blackness to people, such as the scene where a white co-worker asks Issa what "on fleek" means?
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Be forewarned, it's not cheap: Fashion outlets likely know the RompHim has a short shelf life, and this masterpiece is going for $79.99 on Get on Fleek.
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"Back in 2014 I came up with the phrase/word 'Eyebrows on Fleek' on a 6 sec video on a app called VINE," her campaign summary begins.
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" Photographer Marina Tolot posted the under-boob image of Schroeder to her Instagram, and Schroeder reposted the pic to her personal page with the caption: "Scars on FLEEK.
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She works at a nonprofit whose mission seeks to uplift urban youth; a space where questions like "Issa, what's on fleek?" affirms her position as black cultural ambassador.
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This will be a mixed bag, I'm sure, especially since ON FLEEK will be utter nonsense to a lot of people, but I think it was worth it.
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But to this day, despite enterprising companies cashing in on the phrase's "YOLO"-level popularity—"on fleek" hats have adorned multiple celebrity heads—its originator hasn't seen a cent.
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Now, at least nine business leaders have left and the service that brought us "on fleek" (for which we will always be grateful) is struggling to keep people interested.
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Kayla Newman, who goes by Peaches Monroee online, was a teen when she posted a Vine musing that her eyebrows were "on fleek" because she thought she looked good.
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Kayla Newman, the Georgia teenager who brought the internet the phrase "eyebrows on fleek" in the summer of 2014, is now crowdfunding a cosmetics line on GoFundMe, The Fader reports.
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If they are able to meet that goal by the April 26 deadline, and voters approve it, California's capitol will be bustling with people looking like this: Outfits on fleek.
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He went from gentle, open-hearted, and hardworking bae to "you are dead to me" bro who is unmoved by Issa's perfect lips and eyebrows that mysteriously always be on fleek.
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Like Rae's character, Issa Dee, Penny has worked for a nonprofit and even had an "on fleek moment" in which a white person sought out his knowledge of hip-hop lingo.
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Viner Peaches Monroee went viral in 22018 with her "Eyebrows on fleek" video which led to makeup gurus on Instagram and YouTube referring to the phrase to describe the perfect brow.
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And for every fame-hungry MagCon attendee, there were thousands of teens and tweens simply being creative and expressing themselves, like "On fleek" inventor Peaches Monroee or wry bully thwarter Brandon Bowen.
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The biggest group to post to social media while they eat are Brooklynites at 15%, so if you live on that side of the river, your insta-game should be on fleek.
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Along the way, the Boiz taught me to make sure my swag was lit, to avoid being basic and to stay on fleek, but not in a low-key sort of way.
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Take Peaches Monroee's Vine that coined the term "on fleek": And aside from comedy, the app also served as an important tool for Black Lives Matter activists: Vine means so much to me.
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Her patriotic accessory collection is robust, diverse, and, as the kid's say, on fleek: Clockwise from left: Frederick M. Brown/Getty; Ron Hoskins/NBAE via Getty; Marc Lester/Anchorage Daily News/MCT/Getty
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Vine has shown tremendous cultural power — responsible for trends like popularizing the term "on fleek" — and has cultivated a diverse group of mostly young "Viners" who make original, six-second videos for the service.
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While we were busy discovering Snapchat, Apple Watches, and Tom Ford, they were still looking up what "on fleek" meant on Urban Dictionary—which, coincidentally, also stopped being cool the moment we were born.
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U.S. imports such as bae, sweetheart; (on) fleek, attractive, and turnt, excited or inebriated quickly, cross over from song lyrics, TV and movies into global English and are understood if not perhaps widely used.
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These days, big companies may try to talk like teenagers, using slang terms like "bae" and "on fleek" on their corporate accounts, or participate in viral trends like "the mannequin challenge," an online video craze.
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Here are a few examples: Unlike what you see on an official Snapchat story, posts on Fleek aren't moderated Anyone can submit anything — think nudity, kegs, and marijuana —and it'll go up on the app.
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Ever since Peaches Monroee uttered the immortal words "my eyebrows on fleek" in a Vine clip (RIP) back in 2014, we've become fixated on plucking, threading, shaping, tinting, and otherwise manipulating the hair above our eyes.
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If you thought your selfies were simply an easy way to show off when your eyebrows are on fleek, lure in your crush, or create the glamorous personal brand you're building, you may want to think again.
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Plenty of millennials are familiar with slang terms like "woke," and "bae," and "on fleek," but there's a whole subset of slang words that most of us probably aren't that familiar with — words used to describe the bisexual community.
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A day later when baby still had not come, Mollie posted a follow-up video showcasing her on fleek brows and anxious husband — who began his own personal (and far more cringeworthy) eyebrow maintenance as a result of boredom.
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With lyrics like, "Northwest, Southwest, Northeast, Southeast / Got map surfaces on fleek / Yeah, we're the ones to ask, if you've got a map question / I know the Earth's surface, just ask my class for directions," it was a total hit.
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It quickly began to make the rounds online, circulating first through Black Twitter and then appearing in an Ariana Grande video before crossing over to mainstream beauty articles about how to make sure your own eyebrows were also on fleek.
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" "Like I might be so cute — I might look in the mirror and be like, 'Hair is done, makeup is on fleek, like I am amazing,' …but I will run back into my house if I forget to put my perfume on.
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By drawing attention to the way her words were being lifted and repurposed without her consent, insisting on credit while allowing the meme to flourish, Lewis set the tone for years of discussion, and embodied the spirit of being "on fleek" herself.
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Even when a popular Vine reached the death-round of daytime talk shows, like Peaches Monroee's classic "eyebrows on fleek" Vine, its pleasure was only tarnished after it exited the Vine universe and became a commercial-friendly catchphrase; the source material is still great.
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Like all of the above, "on fleek" was instantly viral across all social media, and the video showcased both the hilarity of the Vine platform and the way catchphrases born from its six-second clips could easily find their way into collective cultural jargon.
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I actively chose this version with LENO'S over others with cleaner SW sections because it allowed me to get five entries down there which I love (ON FLEEK / VIA VENETO / ANTIDOTES / FAT ELVIS / RING TOSS), whereas the fully clean versions could only get around 3.5.
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If you've ever spent hours looking for a beloved Vine to show to your friends and family, these accounts are a godsend, preserving your favorite moments — from the Apple Store lady's rant to Peaches Monroe's "eyebrows on fleek" — in a digital capsule that's outliving its medium.
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With his falsetto on fleek over a bed of soulful sumptuousness and a lyric that would melt the hardest heart as he pledges his eternal devotion ("If God one day struck me blind, your beauty I'd still see"), this one will stand until the end of time.
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B. What makes "on fleek" a crucial meme for understanding the 2010s is not simply why the meme was catchy, but what happened to the meme after it left the hands of its creator and what that says about the commercialization and monetization of memes — i.e.
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In the Fader, Doreen St. Félix wrote how "on fleek" is an example of an endless trend of black teenagers creating the memes, lingo, and jokes that make up internet culture, and how those black teens are often uncredited and don't profit when brands use their creative works.
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In fact, around the time the rest of the internet was first learning the joys of proclaiming their own brows to be on fleek, the Girls star was only just beginning to have success achieving a slightly fuller look, taking to Instagram to share her magical beauty product of the moment, RevitaBrow.
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So some people feel like this is just another example of the internet taking parts of black culture without giving black people credit, which has happened time and time again as black teens break the internet with hilarious phrases like "on fleek" and then a bunch of white people start using them.
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Most of the makeup tutorials that you find on YouTube have a similar aim – teaching how to perfectly apply red lipstick, making contouring seem like less of a mystery, ensuring that on fleek eyebrows are always within reach – but some brave women are using the format to raise awareness for important issues facing women around the world, from domestic violence to bullying.
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This is pertinent because, arguably, this is one of the last of these ceremonies where the old guard maintains balance before being couped to death by the new: Inevitably, in 15 years, we will, on the last Sunday in February, be watching the Academy of Meme Awards, where the stars—On Fleek Girl; Jay Versace; whichever YouTubers are not in prison for sexual harassment crimes; the "Cash Me Ousside" Girl, who, now reformed and wholesome, is on par with the artist we currently know as Beyoncé, where wind from a source unseen ripples her flowing dress, and her two adorable angel children, in tiny tuxedos, claw their little hands at her holy hem—walk the red carpet, bowing their heads reverently to the horde of showbiz reporters, murmuring sweet nothings about who they are wearing and how they hope the people nominated opposite them in every category actually win on the night.
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