St. Martin's Press had been doing psycho-biological research during the 1970s on meditation and the altered states of the consciousness of the mind.Hill, A. 1979. A Visual encyclopedia of unconventional medicine. Crown PublishersGeoffrey Blundell. 10 February 2003.
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Later, Randolph suffers a heart attack and painfully makes his way to the doctor's room where he is treated with an unconventional medicine and makes a remarkable recovery. Befriending the doctor, Carter soon discovers the awful truth about the doctor's condition, why his room is kept intensely cold, and the fragile line that separates life and death.
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Hunter believed in deviating from the accepted treatment and trying new methods if the traditional methods failed. This was considered unconventional medicine for the time period and had a pivotal role in Jenner's development as a scientist. After two years of apprenticeship, Jenner moved back to his hometown of Berkeley in Gloucestershire, where he quickly gained the respect of both his patients and other medical professionals for his work as a physician. It was during this time that Jenner revisited the connection between cowpox and smallpox.
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The terms alternative medicine, complementary medicine, integrative medicine, holistic medicine, natural medicine, unorthodox medicine, fringe medicine, unconventional medicine, and new age medicine are used interchangeably as having the same meaning and are almost synonymous in most contexts. Marcia Angell: "There cannot be two kinds of medicine – conventional and alternative". The meaning of the term "alternative" in the expression "alternative medicine", is not that it is an effective alternative to medical science, although some alternative medicine promoters may use the loose terminology to give the appearance of effectiveness. Loose terminology may also be used to suggest meaning that a dichotomy exists when it does not, e.g.
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The terms alternative medicine, complementary medicine, integrative medicine, holistic medicine, natural medicine, unorthodox medicine, fringe medicine, unconventional medicine, and new age medicine are used interchangeably as having the same meaning, and are almost synonymous in most contexts. Terminology has shifted over time, reflecting the preferred branding of practitioners."Integrative medicine": A brand, not a specialty. Science Based Medicine For example, the United States National Institutes of Health department studying alternative medicine, currently named the National Center for Complementary and Integrative Health (NCCIH), was established as the Office of Alternative Medicine (OAM) and was renamed the National Center for Complementary and Alternative Medicine (NCCAM) before obtaining its current name.
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Paul Berg, a Nobel laureate in chemistry, wrote to the Senate that "Quackery will always prey on the gullible and uninformed, but we should not provide it with cover from the NIH," and called the office "an embarrassment to serious scientists." Allen Bromley, then-president of the American Physical Society, similarly wrote to Congress that the OAM had "emerged as an undiscriminating advocate of unconventional medicine. It has bestowed the considerable prestige of the NIH on a variety of highly dubious practices, some of which clearly violate basic laws of physics and more clearly resemble witchcraft.""Office Of Alternative Medicine Gets Unexpected Boost", Paul Smaglik, The Scientist, 11-10-1997, One opinion writer in The New York Times described the OAM as "Tom Harkin's folly". In 1995, Wayne Jonas, a promoter of homeopathy and political ally of Senator Harkin, became the director of the OAM, and continued in that role until 1999.National Center for Complementary and Integrative Health (NCCIH), Skeptics Dictionary, In 1997, the NCCAM budget was increased from $12 million to $20 million annually. From 1990 to 1997, use of alternative medicine in the US increased by 25%, with a corresponding 50% increase in expenditures.
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