How to use shockvertising in a sentence? Find typical usage patterns (collocations)/phrases/context for "shockvertising" and check conjugation/comparative form for "shockvertising". Mastering all the usages of "shockvertising" from sentence examples published by news publications.
Its unique brand of "shockvertising" uses any means necessary — celebrity nudity, blood, graphic images of animal experimentation — to advocate for animals.
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The animal-rights organization does a lot of "shockvertising": using controversial images to burrow a message into your brain, by way of nearly naked people, bloody animal corpses, or an intensely dark sense of humor.
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He did it with so-called shockvertising: provocative, socially progressive ads that spurred outrage and drew headlines, whether they involved an AIDS patient on his deathbed, Mafia vendettas, horses copulating or two actors depicting a priest and a nun kissing.
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Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.”Dahl, Darren W. et al. "Does it pay to shock? Reactions to Shocking and Nonshocking Advertising Content among University Students" Journal of Advertising Research 43 (2003): 268-280.
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Advertisers have also entered the arena with their discovery that "fear sells". Ad campaigns based on fear, sometimes referred to as shockvertising, have become increasingly popular in recent years. Fear is a strong emotion and it can be manipulated to persuade people into making emotional rather than reasoned choices. From car commercials that imply that having fewer airbags will cause the audience's family harm, to disinfectant commercials that show pathogenic bacteria lurking on every surface, fear-based advertising works.
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While using fear in ads has generated some negative reactions by the public, there is evidence to show that "shockvertising" is a highly effective persuasion technique, and over the last several years, advertisers have continued to increase their usage of fear in ads in what has been called a "never-ending arms race in the advertising business". Author Ken Ring was accused of scaremongering by New Zealand politician Nick Smith. The Auckland seller of almanacs made predictions about earthquakes and weather patterns based on lunar cycles, and some of his predictions were taken seriously by some members of the public in connection with the 2011 earthquakes in Christchurch, New Zealand.
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