In South Korea, "Pitapat" debuted at number 126 on the Gaon Digital Chart for the week of July 7 to July 13, 2013, with 18,220 copies sold. The next week, the single jumped to its peak position of number 84. "Pitapat" charted for a total of four weeks, selling 42,588 digital downloads in the month of July. A remix of "Pitapat" was included on Bestie's debut mini-album, Hot Baby.
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Bestie (, stylized as BESTie) was a South Korean girl group formed by YNB Entertainment. They released their debut single, "Pitapat", in July 2013. The group was composed of four members, Hyeyeon, Uji, Dahye and Haeryung. While Uji and Dahye parted their ways with YNB Entertainment in September 2017, the group disbanded in 2018 following the news of Hyeyeon joining Star Entertainment.
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"Pitapat" () was released on July 12, 2013 as Bestie's debut single. It was composed by Super Changddai with production by Will Simms and Tom Havelock. The song's music video, which features comedian Yoo Se-yoon and 2AM's Jo Kwon, has been noted for its "fanservice shots" and "flirty" choreography. Corynn Smith of MTV K gave the track a positive review, calling it "ear-worm-y" and highlighted its production team.
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"Like A Star", as well as their previous singles "Pitapat" and "Thank U Very Much", were featured on their first EP Hot Baby, released on July 28. The music video for the EP's title track "Hot Baby" was released three days later. The EP charted at #7, and on August 29, Bestie released a repackaged version titled I Need You. The repackage featured the new single "I Need You", produced by Duble Sidekick and HomeBoy.
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Hyeyeon, Uji, and Haeryung were previously in another girl group, EXID, before taking their leave for personal reasons. With the addition of Dahye, they debuted as a group on July 11, 2013, with the release of their first single "Pitapat" and its music video, starring Jo Kwon and Yoo Se-yoon. The group held their debut live performance on KBS Music Bank on July 12. On October 16, they released their second single album with the title track "Love Options".
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The Hot Baby mini-album was released on July 28, 2014, along with its title track. In addition to the title track and two other new songs, the EP included the previously-released digital singles "Love Options", "Thank U Very Much" and "Like a Star", along with a remix of "Pitapat." A digital-only repackaged version of the mini-album entitled I Need You was released on August 29, 2014 with a new track produced by Duble Sidekick and Homeboy. The title track served as the promotional single for the new version.
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In March 2015, Yoomin announced that she had left Badkiz, and for a brief period of time Badkiz continued as a four-member group. In April, following an appearance on Dream Team, Jina, BomBom and Hana also departed the group. While it is unknown why BomBom and Hana left Badkiz, Jina left to become a soloist and re-debuted on June 26, 2015 under the stage name Jina-U with her debut single, "Oppanyong". BomBom announced that she will be a member of a newly debuted group, Pit-A- Pat, under Pitapat Entertainment under the stage name "Jain".
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