64 Sentences With "narrowcasting" | Random Sentence Generator

"We're narrowcasting now, we're not broadcasting as much," he says.

Among these is the group's use of narrowcasting—creating varied content that caters to niche audiences.

The issue is that if these other platforms get better at narrowcasting, it could squeeze out Alively.

Or has she started narrowcasting her brand, maximizing self-love and carnality and setting aside larger issues?

The beauty of this "narrowcasting" approach is it applies to major legislation, as well as seemingly minor legislative accomplishments.

Narrowcasting may generate billions of dollars for a cable channel, but as a governing strategy it inevitably alienates the majority.

MSNBC's narrowcasting crew of Chris Hayes and Rachel Maddow represent the kind of left-leaning journalism that helped FNC gain traction in the first place.

"My Next Guest's" expansive one-hour format showcases, lest anyone has forgotten, just what a skilled broadcaster he is, even in this narrowcasting age and platform.

Trump first came to prominence in this era, and surely his branding techniques were influenced by this narrowcasting logic: appeal to a niche audience with passion and dedication.

The narrowcasting of news, and media in general, has been going on for decades: Three TV channels turned into hundreds, which turned into an unlimited number of digital publishers.

The Tories believe that they can use the combination of the two to detach faltering traditional voters: "narrowcasting" the first messaging to pro-Brexit voters and broadcasting the second.

But as many outlets have pointed out post-election, that sort of "narrowcasting," or customizable news feeds like those on Facebook, tend to only reinforce what we already know.

The broadcast debate was just an obligatory extension of Trump's narrowcasting approach, constrained by the presence of an opponent, moderators, and undecided voters who all fall outside his target demographic.

Now, thanks to the onset of narrowcasting — as discussed in this recent Vox piece by Jason Mittell — you don't even need that big of an audience to be a success.

As broadcasting has been supplanted by narrowcasting and, with the rise of social media, by ultranarrowcasting, people within nations have been segregated more finely by their interests, including political interests.

The rise of cable in the 1980s challenged the broadcasting model with a focus on narrowcasting, or appealing to a smaller slice of the audience, but with more dedication and homogeneity.

This approach gave the Bush campaign a way to supplement traditional broadcast media by narrowcasting specific messages to specific constituencies, and it set the scene for every campaign, Republican and Democratic, that followed.

Sadly, the parallel to television does not offer us much solace of precedent: The rise of narrowcasting in the 1980s has all but destroyed any vestiges of broadcasting to a mass audience of Americans.

Nothing Trump did at the debate or throughout the month of October was designed to win the general election; it's all done in service of doubling down on his narrowcasting strategy, in order to move forward beyond the election.

Trump has never fully embraced this approach, but since winning the primaries he has tried to straddle the line between narrowcasting to his base and reaching out to a broader array of voters that might put him over the edge.

But it makes perfect sense in the context of the medium that built Trump's candidacy: TV. Instead of looking to the realm of politics to understand this move, look to television to find the key concept that's driving the Trump campaign: narrowcasting.

"Donald Trump is narrowcasting to African-Americans and Latinos with his Super Bowl ad and at the State of the Union, and the economy's doing well, and meanwhile we're fiddling around with a Socialist and Encyclopedia Brown," moaned one top Democrat on the Hill.

Narrowcasting worked for Trump as a reality TV star, and it worked for him in the Republican primaries, where his dedicated niche allowed him to outlast his competitors in a crowded field; he was ESPN beating out CMT, TNT, and TLC with a plurality of viewers.

YouTube also allowed Macdonald to fulfill what seemed like his destiny in narrowcasting with "Norm Macdonald Live," a video podcast with the co-host Adam Eget that featured guests like Tom Green and Caitlyn Jenner, which he uploaded directly to the site between 583 and 2017.

Yet in the narrowcasting world of digital targeting it is possible for parties to target individuals with customized hate speech ads completely under the radar without the public or regulators ever noticing, or even without the platform designers being aware of their algorithms being used in ways they had never envisioned or intended!

A new type of narrowcasting is evolving in the form of interactive narrowcasting. Interactive narrowcasting enables shoppers to influence the content displayed via narrowcasting. One way of doing this is via a touch screen. More and more systems are being introduced into the narrowcasting market.

Perhaps the best example of narrowcasting are electronic mailing lists where messages are sent only to individuals who subscribe to the list. Narrowcasting is also sometimes applied to podcasting, since the audience for a podcast is often specific and sharply defined. Dr. Jonathan Sterne of McGill University stated, "Narrowcasting is a form of broadcasting, if the latter term is understood as the 'wide dissemination of content through mechanical or electronic media'". Other one-way, traditional media approaches to narrowcasting, such as Internet Talk Radio, can be contrasted with broadcast radio programs.

Narrowcasting has traditionally been understood as the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience; not to the broader public at-large. Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.Flera, Aguie.

Narrowcasting approaches are focused on a specific (narrow) topic, whereas broadcast programs have a wider coverage of broad topics.

Amateur radio operators must obtain a $250 low-power open narrowcasting license from the Australian Communications and Media Authority to legally operate on a specific frequency.

1981: RMR begins narrowcasting to the Rhodes cafeteria on 1 August, later expanding to the residences on campus. 1987: 16 University residences linked to the narrowcasting system. 1988: Test transmissions of Rhodes Educational Radio (RER) introduced. 1990: 5 RMR presenters (the wider team included Station Manager Alex McGowan, Reuben Goldberg, Andrew Bolton, Kyle Hannan and Tove Kane) set a record for non-stop broadcasting by a campus station (336 hours).

Mass Media Communication in Canada. Thompson Nelson. Scarborough: 2003. p. 379 While the first uses of the term appeared within the context of subscription radio programs in the late 1940s,Time Magazine (1948) Narrowcasting.

In August 2013 Grant Broadcasters acquired the station and Prime Media's other nine radio stations in Queensland. As a result, the 4RO studio in Rockhampton now serves as a sales office for Grant's KIX Country narrowcasting service.

Many remote indigenous communities in central and north eastern Australia had analogue terrestrial repeaters for this channel, which utilised community licences and later open-narrowcasting licences. In October 2006, ICTV was formally incorporated as a public company.

Prior to the BSA92, a framework for Low Power Open Narrowcasting Services licensing had been in place as Limited Broadcasting Licences, but the process had been formalised under the BSA92 and comprehensive guidelines were soon developed and implemented.

This narrowcast at 6.30 am and 6.30 PM also in DD Chennai, Podhigai TV. DD Madurai is in Southern Tamil Nadu and also used for narrowcasting for the benefit of Farmers and general public in and around Madurai district.

TUNE!FM (ACMA callsign: 2UNE) is the University of New England’s (UNE) campus radio station, a high power open narrowcasting service operated by UNELife. Founded in 1970, the station is Australia’s oldest university broadcaster, serving UNE’s students, staff, and the broader Armidale community.

In 2009, Caramel Pictures went on to form XS by Caramel Pictures. Via this brand, the company produces commercial work on a minimum budget, and promote the use of various platforms of advertising, such as narrowcasting, internet, video walls, and other new media.

This narrow cast at 12:30 AM to 13:30 PM also in DD Chennai, Podhigai TV. DD Pondicherry is in eastern side of Tamil Nadu and also used for narrowcasting for the benefit of farmers and general public in and around Pondicherry State.

Digital radio and digital television may also transmit multiplexed programming, with several channels compressed into one ensemble. When broadcasting is done via the Internet the term webcasting is often used. Broadcasting forms a very large segment of the mass media. Broadcasting to a very narrow range of audience is called narrowcasting.

Time, 51(5), p. 69. the term first entered the common lexicon due to computer scientist and public broadcasting advocate J. C. R. Licklider, who in a 1967 report envisioned > "a multiplicity of television networks aimed at serving the needs of > smaller, specialized audiences. 'Here,' stated Licklider, 'I should like to > coin the term "narrowcasting," using it to emphasize the rejection or > dissolution of the constraints imposed by commitment to a monolithic mass- > appeal, broadcast approach.'" The term "narrowcasting" can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source.

User-driven content also provides an excellent medium for narrowcast marketing, provided the correct product is matched with the appropriate medium. These systems enable brands to communicate with their customers via a personal computer. The advantage of the majority of interactive narrowcasting projects is that they are more effective and less costly over time.

He became known as a respected specialist/problem solver, working with such clients as Saffer Advertising, Black's Photography, Esso, Carson Pirie, Towers, etc. During this time, Kessler was the creative marketing force behind the new positioning of the Canadian Broadcasting Corporation. Their “GO PUBLIC” campaign was conceived and produced by him. Following a change in corporate direction at Labatt's in 1994, Kessler sold his shares in Supercorp and started a new company called The Kessler Group. The Kessler Group was created to address a growing need in the advertising community to move away from the broadcast advertising model, with its inherent inability to deliver measurable results, to a new advertising model called narrowcasting; narrowcasting takes advantage of new digital technologies’ ability to cost-effectively tailor advertising messages to individuals, producing improved and fully measurable results.

Cabvision was created as an entertainment, infotainment and advertising system, narrowcasting to a captive ABC1 London audience. Advertisers using the system have included Accenture, Barclays Bank and HSBC. Cabvision was sold in 2010 to CNL and now forms part of Cabvision Network Ltd which designs, fits and operates payment systems, including passenger operated payment terminals to Licensed London Taxis. The company is regulated by Transport for London.

Television has made a transition from broadcasting to narrowcasting which has given advertisers a greater advantage when it comes to directing their messages to a specific demographic audience. For example, if an energy drink company wanted to target 18- to 25-year-old action sport athletes, they may purchase commercial time on a niche network that only narrowcasts mixed martial arts, thus making their message more valuable by marketing to a concentrated audience.

The Internet uses both a broadcast and a narrowcast model. Most websites are on a broadcast model since anyone with Internet access can view the sites (Wikipedia is a good example, this website can be received by anyone with an internet connection). However, sites that require one to log-in before viewing content are based more on the narrowcast model. Push technologies which send information to subscribers are another form for narrowcasting.

New media art includes "explorations of code and user interface; interrogations of archives, databases, and networks; production via automated scraping, filtering, cloning, and recombinatory techniques; applications of user-generated content (UGC) layers; crowdsourcing ideas on social- media platforms; narrowcasting digital selves on "free" websites that claim copyright; and provocative performances that implicate audiences as participants".Dale Hudson and Patricia R. Zimmermann. (2015). Thinking Through Digital Media Transnational Environments and Locative Places. New York: Palgrave Macmillan.

Live broadcasts were largely constrained to Wednesday, Thursday and Friday afternoons for most of the TAFE year, with a full day of broadcasting during TAFE open days and a full week of programming in the second last week of November. Before August 2007, the station suffered some issues with signal strength due to another narrowcasting station setting up a transmitter covering the same frequency in Albury. As of August 2007, however, the station ceased transmission. By 2008, Wodonga TAFE Radio fell silent.

There are also Wheldon bursaries and awards at the LSE and the University of Wales, Bangor. Sir Huw's lasting influence, other than as a programme maker, which was considerable, probably lies in the ways in which he articulated the needs and requirements of public service broadcasting. "To make the good popular and the popular good", "the aim is not to avoid failure, but to attempt success", "multiplicity does not mean choice", were among his favourite sayings. He also coined the term "narrowcasting".

During Initial phase of transmission two hours of radio broadcasting on Friday evenings were aired by the station.After Independence when state of Travancore joined in Indian Union, the 'Travancore State Broadcasting Station' was merged with All India Radio from 1 April 1950. Radio Alakal, the first Community radio in the state, started narrowcasting from Trivandrum on 1 May 2006.Kerala's First private FM station, Radio Mango 91.9, was launched on 29th, November 2007 in Calicut, sparking off the FM revolution in the state.

In 1971, Warner expanded into the cable television business by purchasing various small cable companies. Ross competed directly with the Big Three television networks that dominated television broadcasting, believing in the potential of narrowcasting whereby separate cable channels were developed to target specific audiences with narrower interests, mirroring the radio station model. This pioneering approach led to the creation of the successful cable TV channels MTV and Nickelodeon which were both later sold at a great profit. In 1972, Ross was appointed CEO, president and chairman of Warner Communications.

Ross moved before many of his competitors to bet heavily on the worldwide potential of cable television, records, videos, and other experiments. Some of his ideas were successful and others failed, but he definitively influenced the development of media and entertainment with his ideas. "If you're not a risk-taker," he once said, "you should get the hell out of business." Ross's early interest in cable television helped him envision narrowcasting—cable channels created for specific audiences—MTV and Nickelodeon were expressly launched and developed to serve young audiences.

Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era, and niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.

Extension is one of the three mandates of the university. University organises informal continuing education programs for rural people for achieving better diffusion of innovation. The university reaches out to a wider clientele through short term training programs at its campuses, Farmer Field Schools, Participatory technology development programs, radio and television broadcast, community radio based narrowcasting, print media, Farmer's fairs, and other innovative communication technologies. The university maintains a State Agricultural Management and Extension Training Institute and a network of 11 Krishi Vigyan Kendras (Farm Science Centres, KVKs) located in various districts.

Yeo said the government would focus on monitoring internet communications that broadcast material to millions of users rather than the "narrowcasting" of private communications between individuals. As Minister for Trade and Industry, Yeo led his team to successfully negotiate the Free Trade Agreement with the United States, Japan, Australia and other countries. Yeo proposed the idea of having Integrated Resorts (IRs) in Singapore, which would include casinos, which was intensely debated for a year. This paved the way for the 2 IRs in Singapore, Resorts World Sentosa and Marina Bay Sands at the Marina Promenade.

YTL Corp undertakes IT and e-commerce initiatives through YTL e-Solutions Bhd, a technology incubator listed on the MESDAQ market of the Bursa Malaysia. Infoscreen Networks PLC is a digital narrowcasting business listed on the Alternative Investment Market of the London Stock Exchange, through YTL Info Screen Sdn Bhd owns and operates four digital narrow cast media networks in the Bukit Bintang area of Kuala Lumpur, and on the Express Rail Link train to Kuala Lumpur International Airport in Malaysia. YTL e-Solutions was taken private in 2016.

Mandakini Ki Awaaz or MKA 90.8 FM Radio is a community radio station providing FM services to 1098 villages covering approximately 3.5 lakh population of Chamoli, Tehri and Pauri Districts of the Indian state of Uttarakhand. The station was founded in 2001 by Manvendra Negi with narrowcasting radio programs and advocacy for the community radio licence process. This was the first radio station in Rudraprayag, Uttarakhand, situated at Prithvirajnagar (Sena-Garsari) Tehsil Ukhimath and among the first in India to start advocacy for the community radio license process in India.

National Narrowcasting Network LLC or N³ is a U.S. company based in Memphis, Tennessee, which installs LCD television monitors in public places and broadcasts television commercials to them. At a cost of 10,000 U.S. dollars each, the company recoups its investment in the units by keeping 90% of the advertising revenue it earns, paying the other 10% as rent to the owner of the space. As a test market, N³ has installed about 40 of the units in bathrooms of bars and nightclubs in metro Atlanta. It intends to expand to hotels, theme parks, student centers, liquor stores, and even banks.

Doordarshan Coimbatore was inaugurated on 14 April 1975. The service has been extended to the entire state in phased manner by installing Terrestrial Transmitters of different capacities ( HPTs, LPTs, VLPTs ) at different parts of the state. DD Coimbatore is in western Tamil Nadu and also used for narrowcasting The Tamil Nadu Agricultural University in collaboration with Doordarshan Kendra, Coimbatore has recently Started the "Narrow casting of agricultural programmes through LPT" for the benefit of Farmers and general public in and around Coimbatore district. The local service caters to the needs of the populace living in the areas falling within the reach of a particular transmitter through area specific programmes in the local languages and dialects.

115 The growth of Internet radio from a small experimenter's toy in the mid-1990s to a huge phenomenon allowing both small do-it-yourselfers and large commercial stations to make their offerings available worldwide was seen as a threat to over-the-air music broadcasting, and was nearly shut down by onerous licensing demands made by the recording industry. Meanwhile, the rise of satellite radio services as a major competitor have brought many of the advantages of Internet radio to an increasingly mobile listening public, including lack of censorship, greater choice, a more eclectic approach to format programming, and static-free digital sound quality. Indeed, one-size-fits-all programming is no longer seen as tenable by some, as the diversity of musical tastes among the listening public have created a proliferation of radio formats in what some might call a form of narrowcasting.

It was precisely the arrival of cable TV that allowed a much larger number of producers and programmers to aim at smaller audiences. For example, whereas MTV started off as the channel for those who loved music, it ended up with so many different shows that nowadays it rarely ever "trades in the 'music' of her name anymore", proving how the big networks evolved through a constant stage of diaspora with the aim to provide content appealing to a variety of audiences. Nowadays, despite the fact that the major networks keep promoting mostly content whose main aim is to get to a huge audience, narrowcasting has of course made its place in, for example, the way they schedule shows. For example, while one night they might choose to stream shows directed at teenagers, a different night they might want to focus on another specific kind of audience, such as those interested in documentaries.

Dawn founded Art Not War, a Brooklyn-based creative agency and production studio that specializes in creating cultural campaigns for social justice and progressive issues, where she serves as CEO and Chief Creative. She has extensive experience in digital strategy, producing over one billion dollars of earned media and billions of impressions for social justice campaigns. Named one of the nation's Top 100 Creatives by Origin Magazine, and featured in the book "200 Women Who Will Change The Way You See The World", Laura currently serves as a Creative Consultant for Fenton Communications, and is on the Advisory Boards of not-for-profit organizations including Campaign to Unload, The Climate Mobilization, The Hometown Project, Swayable, Adopt A Kitchen, and Deep State, a progressive training camp for artists and activists. She is the Founder of the Ethical Engine, a task force that seeks to nudge the public towards more progressive positions by targeted narrowcasting at scale, powered by personalized and emotionally aligned creative.

The original inventors of radio, from Guglielmo Marconi's time on, expected it to be used for one-on-one wireless communication tasks where telephones and telegraphs could not be used because of the problems involved in stringing copper wires from one point to another, such as in ship-to-shore communications. Those inventors had no expectations whatever that radio would become a major mass media entertainment and information medium earning many millions of dollars in revenues annually through radio advertising commercials or sponsorship. These latter uses were brought about after 1920 by business entrepreneurs such as David Sarnoff, who created the National Broadcasting Company (NBC), and William S. Paley, who built Columbia Broadcasting System (CBS). These broadcasting (as opposed to narrowcasting) business organizations began to be called network affiliates, because they consisted of loose chains of individual stations located in various cities, all transmitting the standard overall-system supplied fare, often at synchronized agreed-upon times.

"Walt">"Film: The Man Who Would Be Walt" - New York Times In other areas of international interaction, several British animated shows produced during this time found success through syndication in the United States, including Cosgrove Hall's shows Danger Mouse (1981–1987) and Count Duckula (1988–1993), which, among others, were screened during the 1980s and early 1990s on the then-new children's cable network Nickelodeon. The US media made its presence felt in Britain during the 1990s in other ways as well. With the explosive success of The Simpsons (1989–) and the many adult-oriented animated sitcoms that followed in its wake, not only was the British public's relationship to animation altered, so too was that of Britain's TV companies, which for their part saw the potential to generate substantial income from prime-time animated media franchises. Though Channel 4 would as such abandon its remit for fringe media in the wake of the emergence of both a less confrontational political climate during the 1990s and new narrowcasting platforms such as Sky TV (launched in 1993), the mantle of supporting animation would in turn be taken up by the wider commercial media.