Drinking more than one can of full sugar soda maxes out the limit.
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Replace full-sugar sodas with seltzer and a splash of cranberry, for instance.
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And it's not a pass to go back to drinking the full-sugar stuff.
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A two-litre bottle of full-sugar cola could be 48p (or about 30%) dearer than a diet one.
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"Therefore, we should not be swopping diet drinks for full sugar drinks, but should be encouraging the consumption of water."
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But he got his beverage supplier, Coca-Cola, to swap out full-sugar drinks for water and other zero- or low-calorie options.
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One example is a "Big Mac Meal" with regular fries and a full sugar coke which McDonald's now openly states as having 20103,120 calories.
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Those who switch away from full-sugar cola because of the tax show themselves price-sensitive, rather than brand loyalists, argues Komal Dhillon of JPMorgan, a bank.
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At the same time, the committee points out, the consumption of full-sugar drinks is dropping, which is a good sign, and consumer demand for low-sugar options is increasing.
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Coca-Cola's annual marketing push has faced various demands from campaigners, ranging from a stop to the distribution of full-sugar free samples to calls for an outright ban of the tour.
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The original Diet Coke ad used "Just for the Taste of It, " back in 1982 and revived it in 1995 and 2009, while full-sugar Coke used "Make it Real" in 2005.
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Last year, World Health Organization (WHO) Director General Margaret Chan said the marketing of full-sugar soft drinks was a key contributor to rising obesity rates among children, suggesting restrictions on sugar-rich beverage consumption.
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The company expects a full sugar production recovery to take two years and to reach levels of between 1.2 million tonnes and 1.3 million tonnes in 2017/18, based on improved rain forecasts in key growing areas.
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This time of year is a favorite of novelty confection lovers—fans of Cadbury's Creme Eggs have been known to hoard the foiled-wrapped treats—and candy makers are pumping out limited-edition flavors in full, sugar-fueled force.
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Coca-Cola is also dabbling in favor variations, adding Georgia Peach and California Raspberry to its full-sugar core soda line and launching a "brand rejuvenation" of Diet Coke that includes four new flavors: Diet Coke Ginger Lime, Diet Coke Twisted Mango, Diet Coke Zesty Blood Orange and Diet Coke Feisty Cherry.
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Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to Pepsi Edge, it was sweetened with a combination of aspartame and high fructose corn syrup. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the Diet Pepsi Max product introduced in 2008 has no direct relationship to the earlier formulation.
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Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are promoted as a supposedly healthier alternative to fizzy drinks, and are offered as one of the drink options for McDonald's Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink" (the juice content is only 8%). The regular Fruit Shoot range with the green top is a full sugar product and does not contain aspartame (the No Added Sugar version with the grey top does).
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