Hulu announces a new ad unit that appears when you pause Yes, Hulu is introducing an ad unit that will show up when you pause a video.
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Uber Eats has effectively invented its own native ad unit.
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How a sponsored ad unit is formatted in Apple News.
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There was no standard definition of what an ad unit was.
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Today Twitter is unveiling a new video ad unit called First View.
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Facebook's video-esque Slideshow ad unit for the developing world Facebook's video-esque Slideshow ad unit for the developing world Bigger screens, better cameras, and faster connections have spurred an explosion of mobile video viewership in the Western world.
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Twitter is announcing a new ad unit — pre-roll ads on Periscope videos.
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Unequivocally, the best brand experience on mobile is a native in-feed ad unit.
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The experience starts once a user clicks and is taken to the new ad unit.
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That's the premise of a new ad unit from Berlin-based ad tech startup Vyking.
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The video streaming service looks to officially roll out the experimental ad unit in Q2 2019.
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Yeah, and it's been driven by News Feed, which has been the most successful ad unit.
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Waze's in-app favoriting native ad unit also started out with Dunkin' Donuts as its first partner.
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To that end, the company rolled out an ultra-compact, six-second "bumper ad" unit last spring.
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On Monday, Twentieth Century Fox became the first advertiser on the app to purchase a ticketing ad unit.
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The company also announced a new search ad unit called Gallery Ads with a more interactive visual format.
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Making one ad unit look like another is called spoofing, and it has been a problem for years.
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Investors have grown bullish on Amazon's ad unit lately, as the company has beefed up its advertising offering.
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The new button ad-unit is also similar to the click-to-Messenger ads that Facebook previously rolled out.
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Conversive's technology can work inside a standard video ad unit, but Lenane emphasized that it's not just for advertising.
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The company is also building a new ad unit for scannable codes that unlock exclusive content, The Information reported.
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For now Instagram won't allow Sponsored Face Filters, but those could come eventually to rival Snapchat's similar ad unit.
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The search and discovery company launched video ads on Wednesday, only its second ad unit outside of Promoted Pins.
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Today, the average mobile experience consists mostly of four ad-unit formats that range from horrible to so-so.
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Twitter is announcing a new "conversational" ad unit today, where users are prompted to personalize and share a marketer's message.
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The test involves placing a native ad unit in Instant Articles that shows readers relevant ads from Facebook's own advertisers.
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"[W]e have been hearing broadening positive feedback around the Stories ad unit from conversations in the ad community," analysts wrote.
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That's why it's important to fix it before somebody figures out how to distribute malicious JavaScript code in an ad unit.
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The native mobile in-feed ad unit is most respectful of the delicate three-pronged ecosystem of consumers, publishers and advertisers.
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The idea is to insert the ads in Twitter timelines that developers insert into their own apps, using Twitter's MoPub ad unit.
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It has even launched a new ad unit targeting the beauty category, that uses AR to let viewers try on makeup themselves.
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"Facebook's ad unit innovation, investment and focus on bringing new advertisers to the platform are driving this," Morgan Stanley analyst Brian Nowak said.
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"TV may be the lowest ad unit cost, but 55 percent of your ad impressions are going to the wrong state," Beach said.
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The ad unit, called ShoppableTV, is triggered when viewers point mobile cameras toward QR codes that appear onscreen during NBC programming and commercials.
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Schibsted spun off its classified ad unit, Adevinta, earlier this year in what became Norway's most valuable initial public offering in 13 years.
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MJ: Despite its purchase by Google, FameBit will remain independent, which confirms that it's a crucial, scalable ad unit for brands and YouTube.
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NBCUniversal has been testing a new ad unit that allows viewers to buy — directly from their phone — products featured on the show they're watching.
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It is also planning to test a mid-roll ad unit for non-live videos, but has not yet started that test, Rose said.
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Then it built Slideshow, a new ad unit that combines photos into what looks a little like a video, but requires much less bandwidth.
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Just to get this out of the way: Yes, Hulu is introducing an ad unit that will show up when you pause a video.
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We want them to use their own voice... It's part of the script of the episode and so it's not like an ad unit.
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Pixel, Google's expanded text ads, a fourth mobile ad unit and Maps should add $6.5 billion combined to Google's total revenue in 2017, Nowak estimated.
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The company will instead push its other unskippable ad formats, including the 6-second ad unit it launched in April and its 20-second ads.
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Now NBCU is officially taking the ad unit out of beta testing, and plans to start using it across its unscripted programming, including Sunday Night Football.
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A new version of the platform is pending for launch "shortly" — with a different ad unit which will arrive with a dozen "curated sponsors" on board.
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For example, the company released Canvas ads, a full-screen ad unit that appeared after users tapped on a traditional-looking post on mobile, in February.
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Expectations coming in were sky high, with Alphabet's core Google ad unit ramping up its YouTube and mobile ad business and Microsoft's cloud-computing products gathering momentum.
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A targeted ad unit rolled out recently by the search giant allows users to enter their address so they can see the location of their polling place.
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The most commonly purchased ad unit for customer acquisition advertisers is a host-read, embedded, mid-roll advertisement, typically :60 in length, but many hosts go over.
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Analysts expect revenue from Amazon's ad unit, which falls under the "other" category, to continue accelerating in the fourth quarter, after growing 44% during the previous period.
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The pop-up: In one quick move, this ad unit will make people dislike your brand and the site they are on — all at the same time!
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The video-streaming service announced on Thursday that it's testing a new ad unit that presents viewers with an advertisement when they pause what they're watching on Hulu.
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The new ad unit will allow brands to reach visitors on two of the most heavily visited areas of Reddit's website: the Search tab and the Popular feed.
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After pitching every new type of ad unit under the sun, from digital display to online video to influencer marketing at places likeTremor Video, Conde Nast Interactive and NYTimes.com.
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Snap's new ad network Snap's new ad network Giving its advertisers more reach and reusability for Snap's somewhat proprietary ad unit format helps Snap address its core challenge: scale.
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Though it says another media exec told it agencies are being given different rates, noting the person had heard higher prices for the brand takeover ad unit for example.
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On a rainy day, a weather bot might offer a ride via a conversational ad unit from Lyft or Uber without the user interacting with either of those companies directly.
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We don't know what that target is, but the ad unit is just in the United States for now, which means the target audience should be tens of millions of people.
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The cable giant will roll the company up in its FreeWheel video ad unit as part of a "programmatic" ad push — that is, a push to sell video ads using software.
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Google says that more than 70 retailers are live with the program today, which is also sold as an ad unit and runs as a conjunction to more basic Shopping ads.
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Snapchat is rolling out a new augmented reality ad unit that lets marketers pay so that users can see images or words overlaid on the world around them through their phone's camera.
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Twitter is looking for new ways to make money, and it found one that could be lucrative: A new, mass-reach video ad unit that will be hard for you to miss.
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And while the show is free, it includes what Eko calls its "sparks" ad unit — video ads that are better-integrated into the story than your standard pre-roll or mid-roll.
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The reason Snapchat geofilters are an increasingly valuable ad unit is because everyday folks can play on the same level as big brands, generating longer and more attentive eyeballs than other ads.
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The feed itself is going to be filled with significantly more algorithms to suggest content to you — both organic and sponsored, "native" content — a new ad unit that LinkedIn is hoping to expand.
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"We believe advertiser demand for FB remains strong and that ad unit pricing – determined in FB's advertiser auction – has room to head higher," analyst Brian Nowak wrote in a note to clients Wednesday.
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Indeed, our industry conversations indicate that sponsored stories ad unit completion rates are less than 245 percent (multiples lower than News Feed) in part because users' 'tap-based' stories consumption drives ad skipping.
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Finally, Snapchat is launching a new e-commerce ad unit that shows a carousel of purchaseable items at the bottom of the screen that users can tap to buy without leaving the Snapchat app.
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They can be used for helpful things, like keeping you logged in, but they can also be used to track you, by logging the sites that, say, a specific ad unit pops up on.
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He started as Pinterest's head of product, where he helped create the company's first growth team, a group focused exclusively on adding new users; he also built the company's flagship ad unit, the Promoted Pin.
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The Bloomberg campaign plans to supplement its heavy digital presence with a big buy on broadcast TV&aposs biggest nightRegarding price, the campaign said only that Bloomberg paid "the market rate" for its ad unit.
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These are – IMHO – the key tenets of deciding the value of a user in a contextual environment: Placement Targeting: Placement is the exact spot on a publisher's website/app where an ad unit will appear.
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But those stories would disappear quickly, being pushed aside as new articles are published; this ad unit, on the other hand, would let sponsored stories be clearly marked and likely remain prominent in a publication's feed.
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Founder and CEO Zack Dugow said the Insticator widget is designed to strike an important balance — it increases engagement for publishers and serves as a "highly visible ad unit" without annoying readers by being too visible or aggressive.
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The hope is that the excitement around seeing the product unveiled nightly – and knowing you'll get a big discount if you buy – will become an entirely new ad unit of sorts, while keeping players engaged in a game-show like experience.
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It offers what it calls an Inline video ad unit, which has already been served across more than 2,000 online properties and which creates new ad inventory by launching video ads in the middle of articles and other editorial content.
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A few quarters ago, Twitter earnings were a train wreck in part because of poor-performing direct response ads, an ad unit that is intended to drive users to a particular action, like visiting an advertiser's website or installing an app.
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Pricing in the channel is unstable, and demand-based because inventory is finite; effective CPMs for host read, embedded mid-roll advertisements — by far, the most consistently performing ad unit for customer acquisition in the space — vary from $10 to $100.
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The Week Ahead Alphabet is expected to report earnings on Monday and, for the first time, to reveal financial data for each entity under its holding company structure — that includes the online ad unit Google, and the smart device maker Nest, among others.
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Today, Facebook is launching a new ad unit that will let businesses create a link between the two platforms: advertisers can now include a button on their ads so that people can call or message via WhatsApp with the click of a button.
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And while they are free to create today for big brands, you could imagine a tier for prosumer users, who look to Pinterest to build their own businesses, might be offered the ability to set up these pins as an ad unit.
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"When you combine three things — an engaging ad unit that's well integrated into the content, the ability to have scale and reach, and a platform — it makes for a great marketing opportunity," said Adam Berke, chief marketing officer of advertising technology platform AdRoll.
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At its annual conference, Facebook said it would allow publishers to include branded content in their Instant Articles posts, using a new tag and ad unit as part of broader efforts to encourage more high-quality content of all kinds, especially live video.
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Facebook has intentionally kept ad unit pricing for Stories 20 percent to 50 percent lower than News Feed as it works to improve performance and could bring a double-barreled benefit to ad revenue growth if it can improve ad efficacy, Morgan Stanley analysts said.
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Just last week, we reported that Amazon quietly announced that it would be retiring an ad unit called CPM Ads, one of its earlier efforts in building a display network, which was aimed at smaller websites that were a part of its Associates program.
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Amazon's ad unit, which makes money by charging brands to promote their products across Amazon properties in a variety of ways, topped $10 billion in annual revenue last year, and eMarketer predicts that, in 2020, it will account for 10% of U.S. digital ad spending.
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The so-called "mid-roll" ad unit, which inserts an advertiser's clip in the middle of a video instead of up front or at the end, will enter testing soon according to the report, with revenue resulting from the ad sales split with publishers 55 percent in their favor.
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And since Hulu was speaking to an audience of advertisers, it also announced a "t-commerce" ad unit in partnership with BrightLine, where users can interact with a personalized, location-based overlay in an ad — so in a movie ad, users can look up local show times and even buy tickets.
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Google is today unveiling a new ad unit for AdSense that taps into the company's big push to add more artificial intelligence into its business, and to potentially bring on more publishers who might consider ramping up their advertising efforts but don't have the time or other resources to manage them.
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Today the startup is launching Storyboard, an ad unit that lets brands bring in video, photo and other multimedia assets into bigger ad experiences, presented as a montage, browsed using the now-ubiquitous left-and-right swipe gesture, and targeted to readers based on their browsing of other Flipboard content.
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The company had also previously said that a well-placed 300×250 ad could have a higher RPM (revenue per 1,000 impressions – an ad's estimated earnings for every 1,000 impressions.) And it noted that its own research indicated that a 300×250 ad unit placed just below the fold could generate an approximate 50 percent viewability rate.
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Alongside this, Facebook is also rolling out two other ad tech developments: a Dynamic Ad unit specifically for the travel sector; and more details to its "lookalike" custom audiences so that web sites using the tool can prioritize types of users, because "some website visitors are more valuable to a business than others," according to Facebook.
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Cost per engagement aims to track not just that an ad unit loaded on the page (i.e., an impression was served), but also that the viewer actually saw and/or interacted with the ad.
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Link units are closely targeted to the interests of your users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see. AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units.
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In March 2008, Blinkx released the Blinkx Beat video screensaver. In April 2008, the company launched its broadband TV application. In May 2008, Blinkx introduced the Advanced Media Platform (AMP), a proprietary video content management solution. In August 2008, there was the launch of Blinkx Remote, a directory of full-length TV shows online for the US and UK. In December 2008, Blinkx introduced the Un-roll Unit, a new ad unit for online video.
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In 2014, Facebook launched a Missed Call Ad Unit business specifically for the feature phone heavy Indian market. To scale-up its reach across mobile devices, Facebook partnered with VivaConnect for its missed call platform. When a person sees an ad on Facebook, they can place a ‘Missed Call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, without using airtime or data.
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Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship). Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising. Mobile advertising is growing rapidly for several reasons.
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Collier is the co-creator of The "Tax Rap" featuring Vanilla Ice, an early social media campaign developed for software maker Intuit's TurboTax brand. The "Tax Rap" was presented as a Google and YouTube case study in social media. The campaign was featured on CNN, listed on Entertainment Weekly’s top 10 hit list, and covered on Page Six of the New York Post. Collier also developed social programs for Ford Motor Company’s west coast retailers Dole Foods, and ConocoPhillips. He co-developed creative for the first-ever Google/Twitter online ad unit, earning AdWeek’s five-star rating for “outstanding/innovative” social media work.
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Sherman, in 1999, concluded an agreement with DART making his firm the first agency in Canada to serve its own online advertising. He opened The firm's iTVLab in 2001, which incubated the first-to-market "Television Hyperlinking Advertising" model in 2995, etc.tv.www.etc.tv The site leveraged the video on demand (VOD) infrastructure of digital cable, allowing viewers to hyperlink from linear thirty second commercials seen on a broadcast network directly to long form television ads, served on demand. In 2006, the firm became the first agency to execute a sponsored Facebook application on behalf of a Canadian advertiser, and then executed the first Google Domination Day in North America, purchasing all Google display ad inventory and search queries for a single category in one day on behalf of its client. In 2009, the firm was the first agency in Canada to run a "Devil" rich media ad unit on AOL, the first to implement ad-serving verification software that tracks and confirms the placement of an advertisers’ messages on a webpage, the first in Canada to use behavioural targeting and the first to execute a nano-targeted mobile campaign targeting cell phones in a concentrated geo-graphic area.
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RealVu Description of Methodology Once the ad content is loaded and rendered an "Ad Rendered" is reported. The Correlator continues to monitor the ad space for each individual ad on the web page and its relation to the browser window dimensions, scrolling position and web page focus, considering if the viewer has scrolled the ad space in or out of the visible area of the browser window, minimized, tabbed away, or opened another browser or application window bringing the web page monitored out of focus or portion of the browser window with the ad space outside of the monitor screen. When 60%, (or other pre-defined area) of the ad content on a web page is within the visible area of the viewer's browser window for one second, a message is sent via Correlator and a "Viewable Impression" is reported. The Correlator code continues to monitor the web page focus and scrolling position, location of ad unit(s) and the visible area of the browser window, and communicates to the reporting server logging the “Time in View” for the ads being delivered on the webpage.
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