99 ice-cream with bubblegum flavoured syrup A 99 Flake ice cream, or more commonly a 99 or ninety-nine,"ninety, adj. and n.". OED Online. June 2013.
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In 1930, Cadbury started producing a smaller version of the standard Flake bar especially for use with ice cream cones. These were marketed under the name 99 Flake and sold loose in boxes rather than individually wrapped like the traditional Flake.
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She spoke about her family in the context of the mysterious history of the 99 Flake ice cream. When she was 16, Nardini's elder brother was killed in a car accident. She was on the point of giving up acting and training to become a drama teacher when she was offered the part of Anna in This Life.
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The Flake chocolate bar manufactured and marketed by Cadbury was first developed in the UK in 1920. An employee of Cadbury's noted that when the excess chocolate from the moulds used to create other chocolate bars was drained off, it fell off in a stream and created folded chocolate with flaking properties. The early "99 Flake" was a wafer "sandwich", not a flake bar inserted into a cone of ice cream. It consisted of a small chocolate flake inserted between two servings of ice cream and placed between two wafer biscuits.
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Cadbury Flake chocolate bar that gives the ice cream cone its name prominently visible A 99 Flake can refer to any of three possible items: an ice cream cone with a Cadbury Flake inserted in it; the Cadbury-produced Flake bar itself specially made for insertion into an ice cream cone; or a wrapped ice cream cone product marketed by Cadbury. Created at the Cadbury's factory in Birmingham, England, the flake was originally designed to be a cuboid and to fit into a wafer. By 1930, Cadbury's was selling half-length Flake "99s" specifically for probing a cone.
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Cadbury chocolate stall at London's Heathrow Airport A Cadbury Wispa chocolate bar that has been split in half. These are available in the UK. A Cadbury Dairy Milk Caramel bar in its foil wrapper A Cadbury Flake split in half. They are popular served in ice cream in a cone ("99 Flake"). Cadbury Creme Eggs are sold between New Year's Day and Easter Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes which are most popular around holidays, such as Christmas and Halloween.
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The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Mondelez also sells biscuits bearing the Cadbury brand, such as Cadbury Fingers. Cadbury also owns Trebor Bassett, Fry's and Maynards. Ice cream based on Cadbury products, like 99 Flake, is made under licence by Frederick's Dairies. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods, but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral, with distribution depots throughout the UK. Other Kraft subsidiaries in the UK include Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP.
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